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How to Achieve Your Own Internet Success Story. Part 2 Now that you know the first secret to being able to tell your own Internet Success Story, it's time to learn the second secret. A very simple website consisting of two, maybe three pages. Did you blink? Did you miss it? Are you shaking your head thinking that the rest of the article is missing? No, that's it. No Glitz. No Glamour. No 300 page eBook, with the same information on each page, just with different words, to tell you what I just did with ten words. A very simple website consisting of two, maybe three pages is all it takes to effectively and successfully sell any product you want. Page 1... Sales Copy Page 2... Order Form Page 3... Thank You/Download Page There's your website. Neat, simple, to the point and not a lot you need to keep spending useful time updating. What do I put on each page? The concept of having a two, three page site itself is really quite simple, the tricky part is the content that you put on each page. The main emphasis on any website is the words, not the graphics, flash presentations, pictures, animations, sounds or movies that you put on it. A few small graphics, (ie.. bullets, arrows, checkmarks, logos, etc.) can help you make a point or list benefits, but there is really no need of large graphics that both take time to load and keep the search engine spiders away. Of course the main focus of your words should be put on the sales page, or home page, of your website to make the person buy your product. * PAGE 1 The first page of you site, or the home page, is most often your sales page. The page that all visitors land on in order to get the information they want about your product. This is where your sales pitch is made, the list of benefits, and a few testimonials thrown into the mix for good measure. A very important part of your sales pitch is to add relevant content to show the reader that you know what you're talking about. Example being........ You have written a great eBook on how to keep a marriage together and how a couple can live a much longer, healthier and more enjoyable life together. Within your sales page you want to give a few steps to making a date night, or steps to communicating more effectively, or whatever. The point is you want to give a little useful content to... 1. Give the reader some insight into what the book holds. 2. Show the reader that you know what you're talking about. 3. Help your ranking in any search engine. (Theme sights with content rank higher than non-themed, sales oriented sites.) By using this type of information throughout your page, it gets the reader's emotions into a buying mode. They want to get even more information or find out more about a particular subject that you talked about in your little sales pitch. Don't put any links on this page for any other products. Unless you like losing customers. This is your website, your product, why send someone to another site for a pitiful commission? Keep the graphics to a minimum. Like stated before you can use... A. Bullets to separate benefits of your product keep things neat and orderly. Plus gives a little added color and texture with all the words. B. Check marks are great for pointing out big benefits or making sure the reader picks up on an important part. C. Small graphics such as..... paragraph headings or special notices placed within ovals, stars, or small squares add something different than just regular fonts and headings. D. Book cover or software box are becoming a must have now to give the reader a visual representation of what they are reading about and eventually buying. The largest graphic you should use is your logo or website name at the top of the site. Most websites contain a heading all the way across the screen, usually between 600 and 700 pixels. The size of this page should be within reason. What do I mean by that? Well, do you want to keep reading and reading and reading and reading forever? No? Guess what? Noone else does either. Use your own judgement. * PAGE 2 You must always have an order page. Even if you're using a service such as Clickbank or PayPal to take your payments for you, the use of a sales page is instrumental in closing a "maybe" buyer or adding more profits by upselling. Highlighting, again, the most important benefit of your product in just a few paragraphs can push a "maybe" buyer over the edge when they are faced with the decision to buy right now. Adding the option to buy a higher priced version of your product or bundling another similar product with yours for a few dollars more is "upselling" that customer. This can make a big difference in your overall sales. This page should be short and sweet. We're not talking about another full sales page, just a real quick overview of the most important benefits and a short upselling offer. * PAGE 3 Your Thank you/Download page is exactly what is says. This is where you add a little thank you for buying your product and any necessary purchase information that your payment processor may require. The link for the download should be there and also the download information so first timers can easily download your product and then find it on their computer. Giving any other pertinent downloads, (ex.. winzip or adobe reader) will also help the customer and is great customer service. If you were giving away any free gifts or bonuses for ordering, this is also the place for these links. You should always have your contact information, email address and even a phone number where you can be reached by the customer if they should have any problems. Can I add an affiliate link or two on this page? One might not hurt anything, but I wouldn't count on it producing much. The customer has already bought one item and might be at the end of their budget for the month. A better way to sell affiliate programs is to send periodic information to help them with your product and slip in a little advertisement at the end. There is your complete site. It should take only a couple of days to finish and can be selling for you the day after with the Simple Advertising Techniques that you will learn about in Part 3. Until then... © Tatiana Velitchkov About the Author: Tatiana is the publisher of: http://www.TheFortunesEzine.com , the FortunesEzineWeekly at http://www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites http://www.Guaranteed-Hits.com and http://www.Guaranteed-Hits.net |