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How to Achieve Your Own Internet Success Story. Part 3 (Simple Advertising) You should have your product all set to go and your 2 page website is uploaded and ready to sell, now you need to advertise your website effectively in order for all that work to pay off! FIRST THINGS FIRST Keep this in the back of your mind at all times. Advertising is emotional. You're trying to get the reader to emotionally react to the ad they are either reading or viewing via banners or other similar graphics. Ads are only to get the reader to feel excited about your product or service and click to your website to get more information. The website itself is suppose to do the selling, the ad gets the potential customer excited. It's All About The Ad The next most important thing about advertising is the actual advertising materials that you use. Your Internet Success Story relies greatly on the ads you use to promote your new website. Now you don't need to run out and hire expensive copywriters to create an ad for you. By following a few simple rules, you can produce a quality ad that will do the job. 1.) Emphasize the single most important benefit of your product in the heading. 2.) Provide a compelling reason to visit the site, ie.. free report or free trial 3.) Use short, quick sentences to keep the reading at a fast pace. 4.) Don't overhype. That's too much like selling and turns readers off. 5.) Be sincere and honest. Simple Advertising Keeps Your Business Alive What a lot of people need to understand right off the bat is to effectively promote your online business, you do need to spend a little bit of money. This in no way means going broke and spending every last dime on advertising. You don't even have to come close. By staying real simple and using top quality materials, just about any advertising tactic will work. (Except for FFA's, they don't work and should be avoided at all costs.) Promote your website with the advertising methods that reach out to the most people in the shortest period of time. Ezine Ads Solo Ads Guaranteed Traffic Sites ANOTHER IMPORTANT RULE Keeping your advertising simple also means using the most effective methods. Using any of the above avenues also means keeping an eye out on the ones that work and the ones that don't. Not all ezines are the same, and the same applies to the various Guaranteed Traffic sites. Get as much information from the ezine owners, or site owners, about the subscribers, visitors, if your product would sell with their audience, how many similar products have they advertised recently, or anything else you feel like asking. Don't be intimidated to ask questions. The Simple Ad Campaign! Your Internet Success Story is waiting to be told and is right around the corner. Here's a simple campaign that you can get started with right now and see results in just a few days, and in some cases immediately. 1.) Get your ads together. You're going to need three types of ad materials for this campaign... 5 line, 65 character per line ezine ad A solo ad that is formatted to 65 characters per line and, if possible, kept to about 200 - 250 words Your completed home page. 2.) Here we go! Ezine ads, while not as effective as they once were, have come down in prices and if working with advertising co-op's afford the potential to reach hundreds of thousands of subscribers for a very small investment. To keep things simple we're going to use a couple of co-op's. These are places that you can buy advertising in multiple ezines very cheaply, in return for subscribing to them. Most of these sites have ezines broken into groups of equal subscriber amounts and leave the freedom to choose which ezines you want to advertise in. Anywhere from 10 - 15, or more, ezines are listed in each group with anywhere from 25,000 - 40,0000 total subscribers. The cost is usually $10 a group. This varies between each site, but that is the average. [http://www.10dollar20ads.com] [http://www.mywizardads.com] [http://www.ezinead.net] The above are all places that have quality ezines, run by very good publishers, that will give you a great return on your ad investment. Solo ads are primarily the best way to advertise right now. These types of ads give you a lot more room to feature benefits and highlight the better parts of your product. They are sent all by themselves so there is no competition from other ads. These do run a little more expensive than regular ads, but the return is also greater. [http://www.mywizardads.com] The above is a great place to get multiple solo ads run to different ezines. Or you can use the link to download an ebook full of great ezines that offer solo ads at pretty reasonable prices. [http://www.ebooksalesguide.com/mysoload.exe] Guaranteed hits sites are a fantastic alternative to seeking out ezines that give you a healthy return on your investment. Although, here too, you need to be careful and research out the best site that handles visitors that are compatible for your product. At my site, [http://www.guaranteed-hits.com], I offer thousands of quality visitors to your website at competitive costs, including our raw traffic option which delivers real people to your site for pennies a visitor! Your Internet Success Story is waiting to be written. By following the steps outlined in this series you can be retelling your story to thousands of Internet newcomers in a very short period of time. RECAP Your Internet Success Story depends on only three things....... 1. Simple Product 2. Simple Website 3. Simple Advertising Putting them together into one very simple package, and then duplicated over and over again, is exactly what the top Internet Millionaire's do every day. I look forward to reading YOUR Internet Success Story soon... © Tatiana Velitchkov About the Author: Tatiana is the publisher of: http://www.TheFortunesEzine.com , the FortunesEzineWeekly at http://www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites http://www.Guaranteed-Hits.com and http://www.Guaranteed-Hits.net |