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By Tatiana Velitchkov © 2002 You see them when you're buying groceries, or rushing off to work, or just minding your own business. You see them at the check out line, on the sidewalks, when you're on your way back to your car. They leap up at you when you least expect it, tempting you with their promises, and before you know it you've reached out for whatever magazine/tabloid they're appearing in... and made what marketers delightfully call an "impulse purchase." What are "they," what can you learn from them? And how do you use their power to make clients purchase more from YOU? Headlines That Hook, Covers That Click Sometimes they're called "cover lines," other times "cover titles." Either way, they're those bold lines of text you see on magazine/tabloid covers, advertising what's in store for you inside. Article titles are NOT the same as the cover titles. The article title's job is to lead you into reading each article in full. On the other hand, the cover title's job is to COMPEL you to open the magazine and find out MORE. And because these periodicals are "individually sealed for your own protection," these same cover titles eventually convince you they've got SO MANY benefits to offer, shelling out a few measly dollars is NOTHING compared to the rewards you'll get when you take home their magazine. And so you do -- shell out your dollars -- over and over, time and time again. So how can YOU harness this "cover title power" to boost profits in your own business? Simple: Just follow these 4 Secret Formulas... 4 Secret Formulas To Generate Cover Title Power 1) Use Numbers In Your Titles One surefire way to emphasize the many benefits you're offering is to actually represent them with numbers -- which is why numbers abound in the cover title world: - 57 Places to Find Your Best Clients - Get A 24-inch Waistline In Just 2 Weeks - More Than $245 Worth of Free Templates Inside 2) Entice Them With Discounts, Special Offers & Free Samples On print, these offers work best when a reader can call a number and get instant information, or clip out a coupon they can conveniently use wherever in the world they may be. So clearly, the online cover title that comes complete with the discount/special offer gimmick would entice (and benefit!) more customers than its print version... ...for the simple reason that most of these offers can be used instantly with just one click! - 25% Off On Your First Purchase - Upload Your Photo & Get a Free Virtual Makeover - Set Up Your Trial Online Store In Minutes! 3) Promise to Reveal Those Secret Techniques, Easy Shortcuts & New Ways of Doing Things People can't resist the idea that they'll be discovering something NEW that not everyone else knows about (the main reason, probably, why "gossip" is one of the oldest pastimes in history). So give them what they crave for, and package it in words that will make them want to open the box and be delightfully surprised. - How You Can Earn an Extra $1000 A Week - Success Secrets of the World's Top 3 Tycoons - Scientific Breakthrough: The No-Diet Diet That Really Works! 4) Seduce Them With Secret Stories Just like new discoveries, people could neither resist the lure of "stories" -- particularly if it's about people they know or can at least relate to. Whether it's the little-known confessions of a star or the shocking revelations of a farmer's wife in Iowa, stories have the power to captivate and convince, as long as readers feel there's something in it for THEM. - How Bill Gates REALLY Started Out With Just $50 - The True Story Behind the Coca Cola Formula - 67-Year-Old Teacher Looks Younger Than 25 -- Discover How You CAN, Too! So Where Do These Titles Go? Now that you have these recipes for creating compelling titles, I'm sure YOU can now think of a million ways they can boost your online business. Use these recipes when you create advertorials, or come up with special reports, or design small clickable icons that lead directly to your articles or your sales pitch page. Then -- when you develop a timeless cover title that you can use over & over -- go flaunt it in your website, sig file, bumper stickers, calling cards, and even your pop under ads. There's really no limit to what a little cover title power can do. And there's really no telling how much profits they can pull in for YOU! © Tatiana Velitchkov About the Author: Tatiana is the publisher of: http://www.TheFortunesEzine.com, the FortunesEzineWeekly at http://www.TakeYourFortune.com, and owner of the traffic-solution slam advertising site http://www.Guaranteed-Hits.com |